What is PPC Advertising?
Pay Per Click is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click” – (wordstream)
It allows advertisers to control when and to whom their ads will be shown using, location, age, interests, and activities people do on the internet E.G websites they visit and what they usually engage with.
With this type of advertising you can only pay when your ad is clicked, that means you only pay for the results.
Real Time Results and Measurable
Advertisers can easily measure everything having to do with their ad campaigns performance including impressions, clicks, leads, costs and profit generated.
Full Control Of Your Budget
With PPC advertising you can control your budget, it gives the estimate results based on how much you are willing to spend a day, weekly or monthly and can be edited anytime.